You can save yourself and your company a lot of headaches if you take the time to plan and make important decisions before you approach a web developer or hand a website off to your IT department.
Revamping a website can be an expensive and time consuming project. So how do you know that your site is due for a change, and more importantly, how do you justify the resources?
Your company is often judged in a manner of seconds. Well-trained staff and an easy to navigate website are often the key.
More often than not, you get what you pay for.
Treat a blog as you would an invitation to speak to a group at a conference or workshop.
Absolutely, IF – and that’s a big IF – your company has an editor, who can make sure the post is good for the company’s brand.
Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. Mistrust, miscommunication and different goals continue to pull the teams in separate directions.
Don’t know what to blog about? Let Hubspot’s blog topic generator think of ideas for you.
Websites and traditional trade publication ads remain the most used sources of information; however, buyers often tap as many as five resources.