Treat a blog as you would an invitation to speak to a group at a conference or workshop. Do you have good information and advice to offer? Do you have the time to research and write often? If so, a blog may be a great way to expose possible clients to your expertise. If you don’t feel comfortable writing the blog yourself, you can hire a ghostwriter to help you write your posts. The key is to have good content at regular intervals.
Should my website have a blog?